SKU: HL.200476
Artist Management: The
Ultimate
Responsibility. Book.
Instruction, Music
Business. Softcover. 304
pages. Published by Hal
Leonard (HL.200476).
ISBN 9780965125079.
UPC: 888680650773.
8.5x11.0x0.616 inches.
Stephen Marcone with
David Philp.
Making
it in music has never
been easy, but today it's
harder than ever before.
The digital age has
dawned and, with it, the
music biz has wholly
merged with the
entertainment industry.
Up-and-comers are
immediately faced with a
dire choice: alter your
art to appease the powers
that be or learn to
navigate the notoriously
grimy underside of the
most glamorous profession
in the world. Whether
you're a self-reliant DIY
musician or an aspiring
personal manager, Stephen
Marcone and David Philp's
Managing Your Band
-Artist Management: The
Ultimate Responsibility
can help you keep your
shirt and maybe - just
maybe - make a buck, all
for less than the price
of a decent dinner. Now
in its sixth edition,
Managing Your Band has
long since been the
standard bearer for
aspirants and hardened
vets alike. From dive
bars to festivals, from
branding and
merchandising to
marketing and publicity,
from publishing and
licensing to rights and
contracts, Marcone and
Philp leave no stone
unturned in this
comprehensive guide to
artist management. A
lofty claim, eh? No need
to take our word for it -
luminaries in every
corner of the industry
are willing to testify.
To put it mildly, the
book has a reputation
with record labels. John
Butler, Vice President of
Promotion at Curb,
believes that Marcone and
Philp take on our
ever-changing business
with a fresh and complete
approach. The breadth of
information here is as
important to veterans as
it is to the new
entrepreneurs that will
power the current and
next versions of the
music industry. Paul
Sinclair, the EVP of
Digital Strategy &
Innovation at Atlantic,
attests that the 6th
edition of Managing Your
Band provides an
excellent blueprint to
follow paths of
flexibility and
specificity toward a
successful career in
music. In this book, you
find the framework.
Implement it well and you
have a better shot of
finding success with your
musical art. Joe
Riccitelli, the EVP/GM of
RCA, considers the book a
must for new and
established managers who
may need a brush-up on
topics they have
forgotten, as Stephen's
& David's vast
experience pays off in
the 6th edition. Hell,
this is the only book
music mogul Harvey Leeds
took to Israel to teach
the Israelis about the
international music and
entertainment business!
In the end, we think Doc
McGhee, the man who
whisked Bon Jovi and
Motley Crue to
superstardom, says it
best: I wish I had
something like this when
I was starting out! What
more can we say? Pick up
the latest edition of
Managing Your Band and
chase that wild
dream!
John Butler
