SKU: HL.331976
Fender Custom
Shop. Book. Guitar
Reference. Hardcover. 592
pages. Published by Hal
Leonard (HL.331976).
ISBN 9781423436980.
UPC: 884088236311.
10.0x10.0x1.386 inches.
Tom Wheeler Foreword by
Billy F
Gibbons.
This third
in a series of hardcover
books joins the
award-winning titles The
Stratocaster Chronicles
and The Soul of Tone by
author/historian Tom
Wheeler. In nearly 600
pages, The Dream Factory
features hundreds of
full-color photos of
incredibly rare,
collectible, and
limited-edition
handcrafted guitars.
Learn how the Fender
Custom Shop, originally
intended to employ just
two master craftsmen,
grew into the most
prolific custom
instrument shop in the
music industry. Features:
* Foreword by Billy F
Gibbons * More than 630
images illustrating the
first master builders and
their humble beginnings
through the many changes
up to present-day
operations. Includes many
one-of-a-kind custom
guitar masterpieces and
reproductions of
acclaimed guitarists'
instruments, such as Eric
Clapton's Blackie, Jimi
Hendrix's Monterey Strat,
Stevie Ray Vaughan's No.
1, and many more. A
must-have for all guitar
enthusiasts! *
Unprecedented view inside
one of the music
industry's most creative
custom instrument shops,
revealing how playable
works of art are created
* Fascinating interviews
with the shop's founders,
most of the
first-generation Master
Builders, all of the
current Master Builders,
other key craftspeople,
sales representatives,
artists' guitar techs,
marketers, executives,
guitarists, and many of
the graphic artists,
woodcarvers, jewelers,
pinstripers, graffiti
artists, pearl-inlay
specialists, and others
who have partnered with
the Master Builders to
create art works of
stunning beauty.